Afiliate marketing is the recommendation of digital or physical product via a link to a customer and earning commission in return.
Affiliate marketing is a tactic to drive sales and generate money online. It Extremely beneficial to both brands and affiliate as both parties benefit from the sale aquied.
What is affiliate marketing?..
Affiliate marketing is simply referring or recommending a product or service to a customer. The afilliate earn commission if the customer buys the product, or take certain action on the product.
Does Affiliate Marketing Work?
Because affiliate marketing works by distributing the effort of product marketing and creation across parties, it manages to leverage the abilities of a different individuals for a more effective marketing strategy while providing the affiliate(referer) with a commission from sales.
Parties involved in affiliate marketing
- product creators/brand.
- The affiliate .
- The consumer.
1. product creators/brand.
The product creators, whether a solo entrepreneur or large enterprise, is a vendor, or retailer with a product to market. The product can be a physical product, like clothes, accessories or a service, like a course or an app that solves a problem.
the brand, does not need to be actively involved in the marketing, but they may also be the marketers and money generated from the sales is shared with affiliate marketer.
For example, the seller could be an ecommerce fashion designer and wants to reach a new audience by paying affiliate websites to promote their products.
2. The affiliate .
The affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. The affiliate promotes the product to persuade consumers that it is beneficial to them and convince them to buy the product. If the consumer buys the product, the affiliate receives a commission for the sale.
Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion.
3. The consumer.
The consumer buying the product influence pay the affiliate receives. Affiliates share these products with them on digital platform word of mouth referral as agreed by the seller or the kind of product to be presented.